December 2019

It is probably safe to say the C-word now, isn’t it?

I’ll try my best not to though, since it is Advent until the 25th December.

Yuletide seems to be a time of reflection. The new year is upon us and it is natural to look back over the year. Have we made use of the time effectively? Did we achieve our goals? What was good about the year? What was bad? What have we learnt?

As part of this, I’ve been reading my blogs from this year.

I started the year hoping to publish a monthly blog – which I have done (*) – as part of an increase in marketing. I certainly have managed that and learnt a few lessons.

Firstly, marketing is a constant thing. You can’t do it once and then leave it; you need to do it regularly to maintain a presence. And then there’s following up leads, dealing with queries etc. One needs to set aside time to do it.

Secondly, there is marketing and effective marketing. Some early advertising was probably to the wrong audience; and now I wonder whether advertising is actually the thing.

Thirdly, I have learnt people buy from people – and so I focus on networking and making connections rather than advertising generally. Part of this involved conference in September – which was a good experience and did create leads and work, so has paid for itself already.

Another lesson is that it is easy for your time to be filled up, with work, volunteering and so on. It all creeps up and steals time from family and yourself.

Whilst it is great to have the flexibility it is easy to let it take over. I have had periods where I have overloaded myself. So, an important reminder is that it is okay to say “no”. Salaried workers have time off – so can freelancers.

The last lesson – don’t check emails constantly. If it is urgent, they’ll phone.

Enough reflection – what about the future?

I’ll continue to plug away raising the profile of my business, develop and consolidate connections, but most importantly try to learn from 2019 and remember what I’ve mentioned above!

Of course, it is all easier said than done!

Merry Christmas and a Happy New Year.

 

(*) ignoring the lack of August’s… everyone deserves a holiday, no?

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