May 2020 – why is proofreading important?

In previous blogs I have extolled the virtues in getting your work proofread. In February 2019 I outlined what proofreading was all about and common mistakes; in March 2019 I focused on some student pitfalls; in November 2019 I outlined style sheets; and in February I consolidated a lot of this into a blog as part of my preparations for a presentation to Southend Peers.

The value of proofreading is often overlooked by those outside publishing. When chatting to people about it, many say they proofread their own work or just rely on the spellchecker. As the blogs mentioned above outline, spellcheckers only go so far and it is harder to spot your own errors. Allowing a fresh pair of eyes to review your work could spot those errors that have crept in and remained undetected.

Also, consider how much of your time is taken up reviewing your own work? Are you rushing it? Do you have more pressing tasks to complete?

Engaging a professional proofreader frees up your time and could be cheaper for you in the long run. They can also keep your material up-to-date with modern styles. There’s been recent coverage of MS Word changing defaults regarding double spaces after a full stop (or period). Many years ago it was the norm to have a double space but the practice has died out in modern times. I have a friend who is a die-hard double-spacer, as his company’s website demonstrates.

I recently distributed the below leaflet on my social media. There’s a challenge to readers within. The interesting thing was those who highlighted what they believed to be mistakes but weren’t (at least, in my opinion, they weren’t and my opinion is final). It highlighted how styles change over time and how those who proofread themselves may be prone to “fall behind” (for example, once it was the norm to write the Duke of Clarence, now it is becoming the norm to write the duke of Clarence).

leaflet

So, proofreading is important and it is important to get a professional to help you. If you wanted someone to look at your finances, you’d go to an accountant. If you had a legal problem, a lawyer. If you want to market yourself, you’d go to a PR company or advertising agency. The same logic applies for your written material.

Any written material that may go public can be proofread: websites, blogs, reports, brochures… if you write it, I can read it.

As you look to market yourself and your business, as we start to get back to normal following Covid19, why not make sure you’re making a good impression?

If you want to have a chat about how I can help you then contact me! Think you don’t need a proofreader? Why not send me a sample of some recent text, say 500 to 1000 words, for me to review?

April 2020 – week 5 of lockdown

With the Easter school holiday over it was back to home schooling last week. Back to getting them to watch PE with Joe. Back in the day they joined in religiously; now it is a combination of watching and doing their own exercises… but it is something for them to wake up for and get them going before “school” opens.

Last week it became clear this was normality for a while. I spent some time considering what I did before lockdown: did I do it because I enjoyed it or was it habitual? What things will I be reluctant to pick up again? Some food for thought…

This week’s positives:

  1. I painted… it’s not finished but it is looking good.
  2. I’ve managed to break the email/SM habit a little.
  3. Home schooling is quite rewarding (mostly) and helps fill the time.
  4. I’ve considered reviving some interests I’ve let slip.
  5. I realised a lot of time “working” on the PC was just faffing and avoidance… (see (2)).

It seems the outbreak in the UK has peaked. We mustn’t be complacent but we are starting to come out the other end. Restrictions will have to remain in place but the seeds of seeing some normality may be starting to be sown.

I’ve decided that I’ve blogged enough about the lockdown. I’ve reflected sufficiently. Now I think it is best to look forward.

 

April 2020 – week 4 of lockdown

I felt the last week was when I started missing things.

The County Championship was meant to start, friendly and League Cup cricket at Old Southendian & Southchurch CC was meant to start. The regular trips to be a navvy/signaller/driver at the BMR had stopped and the start to its 10th anniversary running season postponed. These were the things that helped me relax and spend time with friends and family.

The “newly-found-free-time” was starting to be less of a novelty. It was becoming permanent. A new normal, perhaps.

What is definitely a new normal is WFH with everyone around.

Some business techniques have been adopted: the evening meal consists of going through the next day. Who has a meeting and when, what needs doing, who needs a PC etc. The day gets planned so that we all get work done, all get some “me” time and we have family time too.

We have more of an evening now no one is commuting and dinner is at a civilised time. But the blurring of the lines between work/home seem blurrier and there’s no option to go and work in the library or a “well known” coffee shop; no option to break the day up with the crossword in Utopia.

But, I’m determined to focus on the positives:

  1. I have had some pleasant bike rides with the children, making use of the quieter(*) roads to start their cycling proficiency training.
  1. The family has become a bit jigsaw crazy, but it’s something we’re doing together.
  2. The kids’ trampoline has paid for itself over and over.
  3. My 7yo and I have had some guitar jam sessions. He says I can join his band on bass.
  4. I dug out my oils and have tentatively started painting again.

(*) quieter, yes… but the cars seem to be driven faster and drivers more impatient and I really notice the car fumes.

April 2020 – week 3 of lockdown

A few moons ago, I mentioned in a blog about stresses of modern life and being constantly connected. But, one of the joys of modern life is perhaps how easy it is to keep in touch without being present. Certainly, we’ve had letters and the like for centuries but it’s nothing like being able to see the person you’re speaking to.

This has really hit home in the last few weeks with not being able to see family outside my household. Despite the lockdown, we could still gather for my daughter’s birthday and she was able to socialise with her close friends.

Other positives from the last week:

Now Lent is over I can have restorative drink… or two.

A neighbour made, from scratch, some rather excellent choux buns.

My brother and I have had regular games of chess via the internet, of mixed results.

I’ve had a few overs in the garden with the kids.

And so another week begins…

Kindly proofread by Janice Gilbert of WordPerfectProof.

April 2020 – week 2 of lockdown

Last week I blogged about the impact of COVID-19. I set myself a little target of selecting five positives each week. This week’s are:

1. The children arranged a sleepover: my 7yo ‘slept’ in my 10yo’s room with all the usual sleepover activities. They seem to be taking this in their stride.

2. I have moved a few books from my ‘read’ pile to my ‘read’ pile.

3. Rested up a bit.

4. I got some stuff sorted in the garden.

5. The admiration and community support for our public services who are particularly overworked at this time.

In the UK, the peak of the outbreak is expected around Easter break. It seems we are as prepared as possible for the next few weeks, and it may well get worse before it improves, but perhaps soon we will see the glimmer of a light at the end of the tunnel.

Kindly proofread by Janice Gilbert of WordPerfectProof.

April 2020 – it’s all gone viral

I had a number of things planned for my April blog. As spring started proper and various places/activities started up for the year, I was going to talk about some of my interests outside of work.

However, at the end of March, I spent a lot of my time crossing things out of my diary as that C-thing took hold. It all got a bit depressing. In addition, it seems I picked the wrong Lent to give up alcohol.

Luckily, I have some work that transferred from face-to-face to online and so have work to see me through the most likely lockdown period, however, the whole family has ended up at home and routines are shot to pieces. On top of everything else, I have become a part-time teacher. It has made for some interesting work periods…

However, I thought I would reflect weekly on the positives.

So, this week:

1. I’ve managed to get out on my bike once or twice.

2. The 10-year-old has learnt how to use the coffee maker.

3. We’ve had many family dinners, which wasn’t always possible when things were “normal”.

4. My bank balance is not going down.

5. The children are both very understanding of the situation and have been great in entertaining themselves when both parents have had to work.

And so we continue…

Kindly proofread by Janice Gilbert of WordPerfectProof.

March 2020 – anyone for ghoti and tchoghs?

In my July blog, I did a potted history of English, describing some of the reasons why English can be troublesome. The influence of other languages has had a major impact on the modern language we know today, affecting things such as plurals and the breadth of its vocabulary.

Another change as English developed was that it stopped being phonetic. This is, in part, due to changes in pronunciation without a change in spelling: printing presses and the like cemented English spelling as it was in the 14th/15th centuries and there was the Great Vowel Shift.

A phonetic language is one in which the letters are always pronounced the same way. Finnish and Turkish are two examples of languages considered to be truly phonetic. The advantage with such languages is that when one comes across a word for the first time it can be straightforward to determine its pronunciation, thus learning the language is so much simpler.

But English isn’t phonetic. This means that the same letters can make different sounds depending where they are in the word. Native speakers don’t tend to notice this (*), it’s second nature, but it causes trouble for non-native speakers. To demonstrate this, consider the following:

ghoti and tchoghs

You may have figured out by the photo that this is fish and chips, but how can ghoti and tchoghs be pronounced the same way?

Well, let’s break it down.

Let’s start with ‘ghoti‘ – you’ve probably read it as ‘go-tee’, the ‘gh’ at the start perhaps being the same as in ‘ghost’. But…

  • GH – makes an ‘f’ sound, like in ‘rough’
  • O – makes an ‘i’ sound, like in ‘women’
  • TI – makes a ‘sh’ sound, like in ‘ration’.

And so, overall, ‘ghoti‘ (**) makes the same sounds as in ‘fish’. The key thing is that the letters make different sounds depending where they are in the word.

And tchoghs?

  • TCH – makes a ‘ch’ sound, like in ‘itch’
  • O – as above
  • GH – makes a ‘p’ sound like in ‘hiccough’ (this is often spelt as hiccup, these days).

So, it is all a bit of a mess. We soldier on though (***), with words such as Worcester, Leicester and lieutenant which are pronounced not as their spelling would suggest (wooster, lesster, left-tenant). Centuries of evolution of a language can be hard to overcome and whilst there are those who want to change spellings, many find the thought of doing so impractical. Indeed at the (then) SfEP conference last year, when such an idea was discussed, it seemed abhorrent.

It would seem most people will happily carry on, tolerating the inconsistencies of English. In many ways, the language reflects our history and so perhaps by removing those inconsistencies, we would be removing the history as well. In any event, it helps create work for us proofreaders… which keeps me well stocked with tchoghs.

(*) Have you ever noticed the letter ‘C’ is pronounced three ways in ‘Pacific Ocean’?

(**) ‘Ghoti‘ was used in a Batman (****) episode, combining it with the French for eggs: Ghoti Oeufs Caviar Company.

(***) Here the ‘gh’ isn’t an ‘f’, unlike in rough. I have a headache…

(****) Adam West has always been my favourite Batman, possibly because of this.

Kindly proofread by Janice Gilbert of WordPerfectProof.

February 2020 – so, you think you don’t need a proofreader?

I recently gave a presentation to Southend Peers about my proofreading services, particularly around style sheets. My preparation for this made me consider again why organisations would want to make use of a proofreader.

Some industries, such as publishing, make use of a proofreader without thinking about it and, in previous blogs (February, March and Why is my blog proofread?), I have extolled the virtues of a proofreader to businesses. Indeed, I have a marketing campaign launching in Business Time in Essex along those lines this very month.

In today’s world there does seem to be an over-reliance on technology. Whilst technology is great, it can only do so much. At Christmas, I was given a book which I enjoyed and loathed in equal measure. This was because the author had self-published but had not engaged the use of a proofreader (at least I hope they hadn’t). There were typos throughout, inconsistencies in style and formatting issues. The most frustrating part was that the author was a professional writer and journalist.

The benefit of this was that it made good fodder for my presentation since a lot of the issues were around style – eg the book used both spellings of certain words, such as ‘recognize’ and ‘recognise’, even on the same page. It made me realise that while organisations may be very good at ensuring their written material is error-free, it may remain inconsistently presented, badly formatted or not in a format suitable for its audience. It is this area where a proofreader can really help an organisation.

A business, indeed anyone, only has one chance to make a first impression. So, let’s make that a good first impression.

If you want me to help, please get in touch.

Think you don’t need a proofreader? Why not send me a sample of some recent text, say 500 to 1000 words, for me to review?

Kindly proofread by Janice Gilbert of WordPerfectProof.

December 2019

It is probably safe to say the C-word now, isn’t it?

I’ll try my best not to though, since it is Advent until the 25th December.

Yuletide seems to be a time of reflection. The new year is upon us and it is natural to look back over the year. Have we made use of the time effectively? Did we achieve our goals? What was good about the year? What was bad? What have we learnt?

As part of this, I’ve been reading my blogs from this year.

I started the year hoping to publish a monthly blog – which I have done (*) – as part of an increase in marketing. I certainly have managed that and learnt a few lessons.

Firstly, marketing is a constant thing. You can’t do it once and then leave it; you need to do it regularly to maintain a presence. And then there’s following up leads, dealing with queries etc. One needs to set aside time to do it.

Secondly, there is marketing and effective marketing. Some early advertising was probably to the wrong audience; and now I wonder whether advertising is actually the thing.

Thirdly, I have learnt people buy from people – and so I focus on networking and making connections rather than advertising generally. Part of this involved conference in September – which was a good experience and did create leads and work, so has paid for itself already.

Another lesson is that it is easy for your time to be filled up, with work, volunteering and so on. It all creeps up and steals time from family and yourself.

Whilst it is great to have the flexibility it is easy to let it take over. I have had periods where I have overloaded myself. So, an important reminder is that it is okay to say “no”. Salaried workers have time off – so can freelancers.

The last lesson – don’t check emails constantly. If it is urgent, they’ll phone.

Enough reflection – what about the future?

I’ll continue to plug away raising the profile of my business, develop and consolidate connections, but most importantly try to learn from 2019 and remember what I’ve mentioned above!

Of course, it is all easier said than done!

Merry Christmas and a Happy New Year.

 

(*) ignoring the lack of August’s… everyone deserves a holiday, no?