I recently gave a presentation to Southend Peers about my proofreading services, particularly around style sheets. My preparation for this made me consider again why organisations would want to make use of a proofreader.
Some industries, such as publishing, make use of a proofreader without thinking about it and, in previous blogs (February, March and Why is my blog proofread?), I have extolled the virtues of a proofreader to businesses. Indeed, I have a marketing campaign launching in Business Time in Essex along those lines this very month.
In today’s world there does seem to be an over-reliance on technology. Whilst technology is great, it can only do so much. At Christmas, I was given a book which I enjoyed and loathed in equal measure. This was because the author had self-published but had not engaged the use of a proofreader (at least I hope they hadn’t). There were typos throughout, inconsistencies in style and formatting issues. The most frustrating part was that the author was a professional writer and journalist.
The benefit of this was that it made good fodder for my presentation since a lot of the issues were around style – eg the book used both spellings of certain words, such as ‘recognize’ and ‘recognise’, even on the same page. It made me realise that while organisations may be very good at ensuring their written material is error-free, it may remain inconsistently presented, badly formatted or not in a format suitable for its audience. It is this area where a proofreader can really help an organisation.
A business, indeed anyone, only has one chance to make a first impression. So, let’s make that a good first impression.
If you want me to help, please get in touch.
Think you don’t need a proofreader? Why not send me a sample of some recent text, say 500 to 1000 words, for me to review?