In previous blogs I have extolled the virtues in getting your work proofread. In February 2019 I outlined what proofreading was all about and common mistakes; in March 2019 I focused on some student pitfalls; in November 2019 I outlined style sheets; and in February I consolidated a lot of this into a blog as part of my preparations for a presentation to Southend Peers.
The value of proofreading is often overlooked by those outside publishing. When chatting to people about it, many say they proofread their own work or just rely on the spellchecker. As the blogs mentioned above outline, spellcheckers only go so far and it is harder to spot your own errors. Allowing a fresh pair of eyes to review your work could spot those errors that have crept in and remained undetected.
Also, consider how much of your time is taken up reviewing your own work? Are you rushing it? Do you have more pressing tasks to complete?
Engaging a professional proofreader frees up your time and could be cheaper for you in the long run. They can also keep your material up-to-date with modern styles. There’s been recent coverage of MS Word changing defaults regarding double spaces after a full stop (or period). Many years ago it was the norm to have a double space but the practice has died out in modern times. I have a friend who is a die-hard double-spacer, as his company’s website demonstrates.
I recently distributed the below leaflet on my social media. There’s a challenge to readers within. The interesting thing was those who highlighted what they believed to be mistakes but weren’t (at least, in my opinion, they weren’t and my opinion is final). It highlighted how styles change over time and how those who proofread themselves may be prone to “fall behind” (for example, once it was the norm to write the Duke of Clarence, now it is becoming the norm to write the duke of Clarence).
So, proofreading is important and it is important to get a professional to help you. If you wanted someone to look at your finances, you’d go to an accountant. If you had a legal problem, a lawyer. If you want to market yourself, you’d go to a PR company or advertising agency. The same logic applies for your written material.
Any written material that may go public can be proofread: websites, blogs, reports, brochures… if you write it, I can read it.
As you look to market yourself and your business, as we start to get back to normal following Covid19, why not make sure you’re making a good impression?